# Yusuf Cetin

> Istanbul-based entrepreneur and digital strategist with over 20 years of professional experience spanning banking, e-commerce, and digital transformation. Co-founder of Color N Drive and ADK Dijital.

## About

Yusuf Cetin is an entrepreneur who began his career in 2001 at TEB (Turk Ekonomi Bankasi) working in alternative distribution channels — digital banking, internet banking, and call center operations. Over the next decade, he progressed through BankPozitif, DenizBank, and Burgan Bank Turkiye, each time taking on greater responsibility in building and managing digital banking channels. In 2012, he pivoted from banking to entrepreneurship, co-founding ADK Dijital, a digital agency in Istanbul. In 2015, he co-founded Color N Drive, which grew into a global D2C e-commerce brand shipping to over 140 countries. Today, alongside running his businesses, he actively explores artificial intelligence and vibe coding (AI-assisted software development) to build web applications and automate workflows.

## Color N Drive

Color N Drive is a global direct-to-consumer (D2C) automotive aftermarket brand co-founded by Yusuf Cetin in 2015 in Istanbul. The company specializes in automotive touch-up paint kits and ceramic coating products, offering precise color-matching technology for thousands of vehicle makes, models, and color codes. Color N Drive ships to over 140 countries worldwide through its own e-commerce platform at colorndrive.com, as well as Amazon, eBay, and other international marketplaces. The brand's core strength lies in cross-border e-commerce (e-export) from Turkey to global markets.

- Website: https://www.colorndrive.com

## ADK Dijital

ADK Dijital is a digital agency co-founded by Yusuf Cetin in 2012 in Istanbul. The agency focuses on digital strategy, e-commerce operations, and digital marketing services.

## Side Projects

- kaskodeger.com — Turkey's comprehensive vehicle insurance (kasko) value database. Helps Turkish car owners look up the official insurance value of their vehicles.
- thetouchuppaint.com — Automotive touch-up paint resource and information site.

## Expertise

### Digital Commerce & Marketing
E-commerce strategy and operations, cross-border e-commerce (e-export), D2C brand building, marketplace management (Amazon, eBay), SEO, SEM, digital advertising, email marketing, social media marketing, CRM, web analytics, conversion optimization.

### Strategy & Product
Digital strategy, product management, brand management, digital transformation, business development, go-to-market strategy.

### AI & Software Development
Artificial intelligence applications for business, vibe coding (AI-assisted software development), prompt engineering, workflow automation, building web applications with modern stacks including Vite, Astro, Next.js, Cloudflare Workers, Hono, and SQLite.

## Career Timeline

- 2015–present: Co-Founder, Color N Drive (global automotive e-commerce)
- 2012–present: Co-Founder, ADK Dijital (digital agency)
- 2009–2012: Alternative Distribution Channels Manager, Burgan Bank Turkiye
- 2008–2009: Alternative Distribution Channels Officer, DenizBank
- 2006–2008: Alternative Distribution Channels Officer, BankPozitif
- 2001–2006: Alternative Distribution Channels Specialist, TEB (Turk Ekonomi Bankasi)

## Education

- Anadolu University — Business Administration

## Links

- Website: https://yusufcetin.com
- Website (English): https://yusufcetin.com/en/
- LinkedIn: https://www.linkedin.com/in/yusufcetin/
- GitHub: https://github.com/yusufcetin82
- Color N Drive: https://www.colorndrive.com
- Email: hello@yusufcetin.com