# Yusuf Cetin

> Istanbul-based entrepreneur and digital strategist with over 20 years of professional experience spanning banking, e-commerce, and digital transformation. Co-founder of Color N Drive and ADK Dijital.

## About

Yusuf Cetin is an entrepreneur who began his career in 2001 at TEB (Turk Ekonomi Bankasi) working in alternative distribution channels — digital banking, internet banking, and call center operations. Over the next decade, he progressed through BankPozitif, DenizBank, and Burgan Bank Turkiye, each time taking on greater responsibility in building and managing digital banking channels. In 2012, he pivoted from banking to entrepreneurship, co-founding ADK Dijital, a digital agency in Istanbul. In 2015, he co-founded Color N Drive, which grew into a global D2C e-commerce brand shipping to over 140 countries. Today, alongside running his businesses, he actively explores artificial intelligence and vibe coding (AI-assisted software development) to build web applications and automate workflows.

## Color N Drive

Color N Drive is a global direct-to-consumer (D2C) automotive aftermarket brand co-founded by Yusuf Cetin in 2015 in Istanbul. The company specializes in automotive touch-up paint kits and ceramic coating products, offering precise color-matching technology for thousands of vehicle makes, models, and color codes. Color N Drive ships to over 140 countries worldwide through its own e-commerce platform at colorndrive.com, as well as Amazon, eBay, and other international marketplaces. The brand's core strength lies in cross-border e-commerce (e-export) from Turkey to global markets.

- Website: https://www.colorndrive.com

## ADK Dijital

ADK Dijital is a digital agency co-founded by Yusuf Cetin in 2012 in Istanbul. The agency focuses on digital strategy, e-commerce operations, and digital marketing services.

## KaçaBiter

KaçaBiter (kacabiter.com) is a monthly-updated new car price archive for Türkiye, built by Yusuf Cetin with AI-assisted development (vibe coding). It publishes brand-by-brand list prices for 900+ new car models, tracks month-over-month price increases and discounts, and keeps a price history going back to January 2022. Prices are compiled monthly from official insurance-industry valuation records and public price lists.

- Website: https://kacabiter.com

## Kasko Değer

Kasko Değer (kaskodeger.com) is Türkiye's most comprehensive vehicle insurance (kasko) value database, built by Yusuf Cetin. It publishes up-to-date insured values for 600+ brands and 31,000+ models across cars, motorcycles and tractors, based on official TSB (Insurance Association of Türkiye) data, updated monthly with value-change history charts.

- Website: https://kaskodeger.com

## Peek a Name

Peek a Name (peekaname.com) is a baby name discovery site built by Yusuf Cetin on 147 years of official U.S. Social Security Administration naming data. It covers 117,000+ names with popularity trends by year, top names lists, head-to-head name comparison and a random name picker.

- Website: https://peekaname.com

## Side Projects

- thetouchuppaint.com — Automotive touch-up paint resource and information site.

## Expertise

### Digital Commerce & Marketing
E-commerce strategy and operations, cross-border e-commerce (e-export), D2C brand building, marketplace management (Amazon, eBay), SEO, SEM, digital advertising, email marketing, social media marketing, CRM, web analytics, conversion optimization.

### Strategy & Product
Digital strategy, product management, brand management, digital transformation, business development, go-to-market strategy.

### AI & Software Development
Artificial intelligence applications for business, vibe coding (AI-assisted software development), prompt engineering, workflow automation, building web applications with modern stacks including Vite, Astro, Next.js, Cloudflare Workers, Hono, and SQLite.

## Career Timeline

- 2015–present: Co-Founder, Color N Drive (global automotive e-commerce)
- 2012–present: Co-Founder, ADK Dijital (digital agency)
- 2009–2012: Alternative Distribution Channels Manager, Burgan Bank Turkiye
- 2008–2009: Alternative Distribution Channels Officer, DenizBank
- 2006–2008: Alternative Distribution Channels Officer, BankPozitif
- 2001–2006: Alternative Distribution Channels Specialist, TEB (Turk Ekonomi Bankasi)

## Education

- Anadolu University — Business Administration

## Links

- Website: https://yusufcetin.com
- Website (English): https://yusufcetin.com/en/
- LinkedIn: https://www.linkedin.com/in/yusufcetin/
- GitHub: https://github.com/yusufcetin82
- Color N Drive: https://www.colorndrive.com
- KaçaBiter: https://kacabiter.com
- Kasko Değer: https://kaskodeger.com
- Peek a Name: https://peekaname.com
- Email: hello@yusufcetin.com